Audience Insights

Audience Insights

November 10, 2017
by David Farrell

Another year, another convention and again the meeting rooms were packed with energy and positivity, but trowel below the surface and the ballyhoo about 'audience-engagement' proves to be something of a hollow phrase.

Media Beat
November 10, 2017
by David Farrell

A column about media and the regulatory environment within and beyond Canada's borders.

podcast. istock image
October 26, 2017
by David Farrell

A study of more than 4,000 Canadians discovers that our listening habits aren’t that different from Americans and that there is pent-up demand for more original homegrown content.

October 5, 2017
by FYI Staff

The Audience Insights Inc. president galvanized an audience at last year’s Ontario Association of Broadcasters with a  focus group showing that millennials have largely unplugged from mainstream media. This year he puts Gen Xers under the microscope.