Media Beat: February 05, 2018
Bell Media has the top story today with the official launch of its mobile, bite-sized Snackable TV app that has the American comedian and actor Kevin Hart's hit online series Laugh Out Loud in its line-up of top rank content.
By David Farrell
Kevin Hart launches Bell Media’s mobile Snackable TV short-form video service
The American comedian and actor’s hit online series Laugh Out Loud has its official launch today on Snackable TV, Bell’s short-form video content hub available now for IOS and Android users.
The mobile-first app is offering premium and shareable entertainment targeted at viewers looking to consume snack-size pieces of content. An earlier iteration of Snackable TV quietly launched in June 2017 with a limited number of videos pulled from Bell Media’s vast array of content agreements.
Today’s platform has weight behind it, and plenty of content. The ad-supported, free-to-consumer launch initially is to be ad-free, but Bell sees the platform as a new environment for advertisers to connect with consumers utilizing innovative short-form spots.
The service is to offer exclusive short-form, multi-genre content from brands such as HBO, Comedy Central, Just For Laughs, ETalk, Gusto, and today the company announces it has extended LetterKenny, the award-winning Canadian CraveTV sitcom series created by Jared Keeso and Jacob Tierney. Content from CTV’s The Launch will add some music content to the service in the first few months.
Snagging the Laugh Out Loud comedy network, a partnership between superstar comedian Kevin Hart and Lionsgate, is going to grab attention. Expect to see a slate of original, scripted, and unscripted comedy series, plus stand-up specials, licensed programming, and live broadcasts.
As of today, the app features 45 series, 30 of which are exclusives, such as HBO’s High Maintenance web series, from Comedy Central, and Bell Media original sci-fi comedy series, Space Riders: Division Earth.
“Today’s launch of Snackable TV represents an opportunity in the short-form content landscape in Canada, and our exciting new content partnerships provide for a healthy beginning in this growing new area,” said Randy Lennox, President, Bell Media. “As SnackableTV grows, so will its inventory of popular news, comedy, and entertainment offerings as we leverage some of the most sought-after entertainment brands, both in Canada and from around the world.”
“We are excited to expand our reach into Canada through this partnership with new industry innovator Snackable TV,” said Laugh Out Loud founder and driving force Kevin Hart. “We look forward to sharing our bold, diverse, unfiltered slate of programming with our fans in Canada.”
How Bell Let’s Talk became a triple win for BCE, consumers and the mental health cause
In an era of donor fatigue and one-hit wonder online campaigns, BCE’s annual corporate social responsibility effort continues to succeed despite criticism from skeptics – Emily Jackson, Financial Post
YouTube aims at conspiracists and propaganda
YouTube said it is planning changes to give users more context for videos promoting conspiracy theories or state-sponsored content, the latest effort by an internet giant to clean up its platform amid criticism over its role in spreading misinformation.
YouTube said starting Friday it would label all videos coming from what it identifies as state-funded broadcasters, a category that would include even the U.S.’s Public Broadcasting Service, or PBS – Jack Nicas, WSJ
Bell Fund portal open for digital short-form and TV series
Bell Fund deadline for digital short-form scripted fiction and comedy, drama and lifestyle TV series is May 7.
Community internet station eyes move to FM
It's already on the internet, and now an upstart radio station is looking to expand its reach with the use of a mainstream radio transmitter in Grand Falls-Windsor.
Valley Radio (listen here) started its online broadcast in August and now boasts more than 30 hours of unique music and talk programming each week.
The next step is to apply for a licence from the CRTC, and secure space for an over-the-air transmitter, to bring its programs to the FM dial – Garrett Barry, CBC News
Fagstein’s latest media news digest is published
Here’s a sample from it: You might remember some anonymous person complaining to the Canadian Broadcast Standards Council that The Weather Network’s 30-day forecast had only 27 or 28 days in it (and other minor errors). When the CBSC ruled such minor errors do not amount to breaches of its code, the complainant took the matter to the CRTC, which found no reason to intervene. We still don’t know the identity of the complainant.
Canada’s first official blockchain ETF
The Ontario Securities Commission has approved Canada's first blockchain exchange-traded fund (ETF), which is set to launch on the Toronto Stock Exchange next week.
Harvest Portfolios, an independent Canadian investment management company, filed the preliminary paperwork for its Blockchain Technologies ETF (ticker: HBLK) in January, seeking to provide Canadian investors with the opportunity to buy into the blockchain technology sector, according to the Globe and Mail.
