Nielsen Music Canada Releases Its Q3 Report Card

Nielsen Music Canada has released its Q3 numbers for the nine-month period ending September 28, 2017. Included in the findings are insights into important industry trends in sales, streaming and consumer engagement.

The Nielsen data confirm that streaming continues to climb, with weekly on-demand Audio streams surpassing 800 million for the first time during the week ending September 14.

On-demand Audio streams peaked at 852 million during the week ending September 28 and total 27.6 billion so far in 2017, up from 15.4 billion a year ago. This 79.7% year-over-year increase to some degree offsets revenue declines resulting from a 17% decrease in album sales and 19% decrease in digital track sales.

Ed Sheeran’s Divide is the leading LP in total activity with 388,000 total consumption units so far this year (Albums + TEA (Track Equivalent Albums) + Audio-on-demand SEA (Streaming Equivalent Albums)). Drake’s More Life and Kendrick Lamar’s Damn follow in second and third place.

The biggest song at the Q3 mark (combining digital sales with streaming equivalent on-demand audio), is Luis Fonsi & Daddy Yankee’s “Despacito” with one million consumption units. The song also tops the Digital Songs year-to-date list with 460,000 downloads.

In Q3, in its first week of release, Taylor Swift’s “Look What You Made Me Do” set the one-week record for most streams, with just over nine million registered.

The Latin genre has seen the largest audio streaming increase this year, with a 171% increase over 2016, thanks mainly to the success of the song “Despacito.” The Children’s, Rap and R&B genres follow close behind, with increases of 114%, 98%, and 97% respectively.

TOP 10 ALBUM W/TEA W/SEA ON-DEMAND AUDIO

1. ED SHEERAN – DIVIDE – 388K

2. DRAKE – MORE LIFE – 232K

3. KENDRICK LAMAR – DAMN. – 174K

4. THE WEEKND – STARBOY – 160K

5. THE CHAINSMOKERS – MEMORIES…DO NOT OPEN – 132K

6. METALLICA – HARDWIRED…TO SELF-DESTRUCT – 119K

7. IMAGINE DRAGONS – EVOLVE – 105K

8. BRUNO MARS – 24K MAGIC – 100K

9. MIGOS – CULTURE – 93K

10. DJ KHALED – GRATEFUL – 86K

 

TOP 10 ON-DEMAND STREAMING SONGS

1. ED SHEERAN – SHAPE OF YOU - 158 M

2. LUIS FONSI & DADDY YANKEE FEAT. JUSTIN BIEBER – DESPACITO – 138 M

3. FRENCH MONTANA FEAT. SWAE LEE – UNFORGETTABLE – 68 M

4. DJ KHALED FEAT. JUSTIN BIEBER, QUAVO, CHANCE THE RAPPER & LIL WAYNE – I’M THE ONE – 65 M

5. KENDRICK LAMAR – HUMBLE. – 63 M

6. BRUNO MARS – THAT’S WHAT I LIKE – 59 M

7. FUTURE – MASK OFF – 58 M

8. CLEAN BANDIT FEAT. SEAN PAUL & ANNE-MARIE – 57 M

9. THE CHAINSMOKERS FEAT. HALSEY – CLOSER – 56 M

10. THE CHAINSMOKERS & COLDPLAY – SOMETHING JUST LIKE THIS – 55 M

 

TOP 10 DIGITAL SONGS

1. LUIS FONSI & DADDY YANKEE FEAT. JUSTIN BIEBER – DESPACITO – 460 K

2. ED SHEERAN – SHAPE OF YOU – 416 K

3. IMAGINE DRAGONS – BELIEVER – 200 K

4. THE CHAINSMOKERS & COLDPLAY – SOMETHING JUST LIKE THIS – 185 K

5. CLEAN BANDIT FEAT. SEAN PAUL & ANNE-MARIE – ROCKABYE  – 164 K

6. KYGO X SELENA GOMEZ – IT AIN’T ME – 156 K

7. ED SHEERAN – CASTLE ON THE HILL – 156 K

8. SAM HUNT – BODY LIKE A BACK ROAD – 144 K

9. JAMES ARTHUR – SAY YOU WON’T LET GO – 141 K

10. BRUNO MARS – THAT’S WHAT I LIKE – 121 K

 

TOP 10 VINYL ALBUMS

1. ED SHEERAN – DIVIDE – 3.2 K

2. THE BEATLES – SGT. PEPPER’S LONELY HEARTS CLUB BAND – 2.7 K

3. RADIOHEAD – OK COMPUTER OKNOTOK 1997 2017 – 2.3 K

4. LA LA LAND SOUNDTRACK – 2.3 K

5. PINK FLOYD – DARK SIDE OF THE MOON – 2.3 K

6. ARCADE FIRE – EVERYTHING NOW – 2.1 K

7. KENDRICK LAMAR – DAMN. – 2.0 K

8. BOB MARLEY & THE WAILERS – LEGEND – 2.0 K

9. GUARDIANS OF THE GALAXY – AWESOME MIX VOL. 1 – 2.0 K

10. QUEENS OF THE STONE AGE – VILLAINS – 1.9 K

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