The Launch Just Keeps On Getting Bigger.
Boy George, Alessia Cara, Motley Crue’s Nikki Sixx, top 40 song-writing superstar Julia Michaels, and Sugarland’s ace vocalist Jennifer Nettles are the latest additions to CTV’s 2018 global hitmaking super show The Launch.
They join the already announced telly adjudicators Shania Twain and Fergie, OneRepublic’s Ryan Tedder and music mogul Scott Borchetta.
If this isn’t enough firepower, hitmakers Stephan Moccio, busbee, Ian Kirkpatrick, and Dann Huff are also mentors on this big-ticket talent discovery series that Bell Media plans to launch globally.
“We have assembled some of the most gifted and highly decorated talent in the music industry today to skyrocket The Launch into a new stratosphere of experience for the emerging artists appearing on the series and for viewers across the country,” said Randy Lennox, President, Bell Media. “We look forward to watching the emerging artists draw from the cumulative wealth of knowledge and experience that our mentors represent, and the sheer excitement of watching these musical industry powerhouses place their imprint on music’s next big songs.”
The initial six-part series promises to deliver a behind-the-scenes look at the creation of a new song. The first season of the Canadian version of the program is currently shooting in Toronto, before the format is rolled-out internationally later this year.