For oddities of nature — tiny cows and deadly insects, say, or extremely tall or old people — breaking a Guinness World Record is a snap. But some records, like the one Kevin Ker hopes to shatter beginning Mar. 17, require superhuman coordination, effort and planning and will raise money for 16 charities to boot.
Ker — a Canadian audio engineer and the CEO/founder of multi-disciplinary Epidemic Music Group — hopes to break the world record for the longest concert performed by multiple artists. To do it, he’ll need to beat the Rí Rá Irish Pub in Las Vegas which, between Oct. 1 and 17, 2014, hosted continuous music for 372 hours and 10 minutes.
Ker’s plan, which sees some 400 bands and musicians performing 24 hours a day for 16 consecutive days at the Earl of Whitchurch pub in Stouffville, Ontario (40 minutes north of Toronto) is not only ambitious, it’s altruistic with each day's showcase benefitting a different charity.
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